LendNation, a financial company specializing in loans, faced the challenge of modernizing their outdated web application. The design, over a decade old, caused significant user distrust and led to high abandonment rates, as users found the process both visually unappealing and difficult to navigate.

The company wanted a streamlined, user-friendly experience for loan approval and selection, a process that had previously been cumbersome and confusing. They also needed a solution that could accommodate their Canadian brand, SpeedyCash, and future mobile app development.